The brands founder and designer, Heidi May, has a dynamic and personal stance behind the brand.Growing up, Heidi dealt with body issues causing her to lack confidence about both her appearance and abilities as a designer. For this reason, her aesthetic towards comfort is a way engaging others to feel body confident, in order to tackle the ideology of the perfect body shape which has hit the headlines in recent months. Heidi's individually custom pieces make every wearer feel relaxed and happy, but also on trend with a fun fashion statement.
Hiya, we are Aesthetic Laundry and we design clothes that make you feel good! Our products are made to order and are all made in Hackney in London. They take 2 weeks to get from our cutting room to your front door.Visit Shop